Figure/Ground and Framing: Ryan Stuart

Converse ad

This is Converse advertisement in which the author used many different things that have been said about Converse in order to create the image of one of their shoes.

This advertisement for Converse truly highlights the importance that negative space has in creating an image. The author of the image does so by using the negative space as the frame for the image. The white background contains the text into the shape of a Converse All Star shoe. The illusion of the shoe is achieved by the tight framing of the image. Because the frame is so tight, the words are pushed closer together forming a solid image for someone at a distance, but upon closer examination the viewer will notice that the image is made of words that have been used to describe converse shoes. This image also uses a bit of figure ground reversal as well. Around the ankle of the shoe the white circle would be negative space, but because the positive space (the text) is used as a frame for it, the negative space becomes a part of the positive space. Overall, the text is very effective. The text achieves good balance between the negative and positive space of the image, it almost seems as if the negative space is in the shape of another shoe fitting together like they would in a shoebox.

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