The universal logo of FedEx is a great example of the visual perspective of utilizing negative and positive forms. The way that the figure or text that displays “FedEx” along with the white background brings the form to the foreground. It also create negative space because the letters of the text have distinctive forms. For example the E is like a rectangle with two gaps that make the letter be an “E”. The use of the E and the X make the gap between the two to create a negative space that also makes a shape. It creates an arrow, which compliments the company’s logo and also their mission statement. The company’s motto is to provide fast package delivery to their customers. The colors also give the image an effective emphasis. The company uses complimentary colors to attract the eye, blue is the opposite of orange in the color wheel, and purple is a product of blue so it work well to create contrast.

The text also creates a sense of framing for the logo. The text stays within limits meaning the largest font letter creates the maximum boundary for the rest of the text, the proximity of the text is evenly close together. The letters touch and create a unity of a logo.

The FedEx logo is globally recognized because of its services but also the composition of the logo. It stands out and is unique against its competitors. The colors create a contrast in which creates a positive and negative form. This creates an object that adds to the image. It could be easily recognized or it could not, its like an optical illusion.