Figure / Ground and Framing: Erik Lemus

This poster is a great representation of what typography is, as this poster does a great work with the STABLE FIGURE/GROUND relationship. When taking a first glimpse of this poster there is lots going on, its overwhelming, and the bleed is about 50% this is a great example of reversible figure ground.  When the viewer is looking at the poster the eyes

Typography Design in Theory and Practice

Poster design in Typography Design in Theory and Practice section of DeeryDesign website.

are immediately drawn to the center because most of the composition is done with text. The compositions text comes in a variety of font sizes allowing the content to be designed into a picture of a girl. The main focus on the poster is drawn to the center because the representation of the girl’s hair is done with a smaller font for the text which allows the NEGATIVE SPACE to represent the hair. The white words read as positive space, (which is what this poster is manly built of). The positive space (white words) on the left balance well with the Negative space on the right. The information (words) was designed to frame a girl with the content as well as give her some emotion. These words also play around with the HIERARCHY and SCALE. As most of the composition for this poster is made up of words it is kind of difficult to actually read some of the text as the words are only half shown. For example the top right corner some of better read words are “TREND”, “INIMITABLE” “FORMATIG”, and “PEINVENTIVE” these words play with SCALE as they are presented in a bigger format allowing the viewers eyes to catch the words. The cropping or framing of the composition is also very close and tight with the way the words are scaled. Having very little negative space in this typographic poster.

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About ELemus23

Hello, My name is Erik Lemus and I was born in Wenatchee WA. and raised in Mexico Mich. Went to school in mexico for about 4 years until i started travailing back and fourth from mexico to the united states. I'm interested in making different types of art collages using adobe Photoshop to represent who i am and what my background looks like. As an artist my ultimate goal is to understand different types of art and open up to new kinds of art that will help me grow as an artist with different perspectives and cultural experiences.
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