The Castaway design is almost completely made up from its background, negative space this gives the image a passive feeling. What makes this piece interesting is that it almost has two kinds of backgrounds; a white box in the outer section where it is completely plain.

This image is called Castaways and was made 2001. Art and type direction: Andy Cruz. Typeface design: Ken Barber/House Industries. Font engineering: Rich Roat. Castaways is from a series of typefaces based on commercial signs from Las Vegas. The shapes of the letters recall the handpainted strokes made by traditional sign painters and lettering artists.
http://www.thinkingwithtype.com/contents/letter/#Scale

Then there is a box inside of that where there is a small pattern of dim boxes that forms in the background.  This gives the picture a rhythm because the boxes are all balanced and lined up with the words, except the “W” at the the bottom. The dim boxes and rhythm allows the image to still be readable although the frame is somewhat faint. The negative space allows the margin to be shown because the text is inside the smaller box. It is also the positioning of the frame that lets the symmetry form through the middle both horizontally and vertically. On the second row Point is show because it is the center letters. The center letters are also a darker shade then the rest of the letters. The arrangement of letters allows for a second pattern to form consisting of a black space, letters, blank space then letters and blank space. The image can be interpreted to take place in a graphing notebook hinting that the image is complete from the top. However, at the bottom of the text the boxes keep running down and the continuation of the image gives the audience a sense of Partial bleeding.