Helvetica is a Neo-Grotesque typed designed in 1957 by Max Miedinger and Eduard Hoffman at the Haas Type Foundry in Switzerland. Helvetica has become a very popular type and is used on everything from logos to signage.

For my typography, I chose a poster that talks about the helvetica font style. The eye is first drawn to the word “Helvetica”, because it is the largest and most clear of all of the words in the image. From there the l in helvetica forms another line branching off of the line formed by the word “Helvetica”. The line formed by the l brings to a plane that describes in detail what kind of font helvetica is. The line brings our eye up further to a point which is the name of the author of the font. after viewing that, our eyes are brought to another line branching off of the word “Helvetica” that forms from the i. This line brings our eyes downward this time to bring our attention to a point that tells us what year the font was designed in. Having a solid red background for this poster makes it easy for the author to achieve balance. He continues to do by putting the heaviest line closer to the bottom of the image but not all the way. The lines that he makes from the l and i greatly affect the way that balance is achieved as well. They help fill up some of the negative space while drawing our eyes to some of the lighter elements of the of the image. The plane that describes the type of font that helvetica is is placed above the heavy line in order to draw it a little closer towards the center, while having the authors name at the top gives something for us to look at near the top rather than just empty space. Balance is fully achieved by filling up the leftover negative space at the bottom of the image with the year that the font was designed. Although this poster is balanced, I do not believe that it is symmetrical, because everything on the bottom of the image is aligned to the right, while everything on the top of the image is aligned to the left.