This poster was made by designer Michael Bierut and team/Pentagram. It was created between 2003 and 2006 through the Yale school of Architecture posters. It was created to apply diverse typographic treatments and hierarchies. The image was pulled out of a website called thinkingwithtype. URL: http://www.thinkingwithtype.com/contents/text/

This poster shows point through the center because it is bolded. This emphasis makes my eyes read the poster from top to bottom. This creates a Vertical scale with the poster’s words as a whole. However, individually with each word there is two (horizontal and vertical) scales. One can tell because some words are thicker or wider and others are just longer than the rest. Even though there is a great amount of text around that bolded section; the bolded words draw my attention from that. There is also a great deal of negative space (white) around the center. Even though the center isn’t proportioned all the way down the page it still creates symmetry down the middle. This arrangement of words flowing down the page is a prime example of line. This also allows three patterns to form throughout the poster. One being words, then negative space, followed by words then negative space and so on. The next pattern that can be seen is through the text because the text as a whole changes scale from normal to bold. This creates a pattern from left to right that goes normal text, bold text, normal text. The last pattern shown is through the text running down the middle. Although, the text in the middle is all bolded the degree of how dark the words are changes through depending on where the artist placed the words. This pattern consists (from top to bottom) two bolded words then two even more bolded words. Followed by two less bolded words then the pattern starts all over again. These patterns create a rhythm through the poster.