Point, Line, and Balance: Zach Nelson

This is an image of the  textbook "Toric Varieties" written by David A. Cox.

This is an image of the textbook “Toric Varieties” written by David A. Cox.

When looking at this textbook cover the designer used a strategic composition that moves your eyes to where they want. They get your main focus on the dark blue plane that the title sits in. The title is a big line that says what the title is. That is their main focus on the page it is scaled bigger in order to catch your eye and be the main focus. after that your eyes are adjusted to the authors as they are three lines that make a plane or a big point. They are scaled a little smaller in order to allow your eyes to move to them next. This time that do not use a solid plane behind the text but instead use a dark color to make the letters boldly stick out as the three lines made a nice little plane for your eyes to read next.  Then below that they use a similar color to the negative space on the lines that states “Graduate Studies in Geometry” in order for it to not catch your eye as much. Then the logo on the bottom of the serves as a point next to a line with the same characteristics as the last lines except it was scaled smaller so you see it last. The overall way they want you to read it is from top to bottom and when looking at the photo they succeed in doing so.

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