Théâtre l’Échangeur Bagnolet. This poster was created by Boris Gautier, a student in Paris, France. His illustrations were inspired by isometric 3D graphic video games and a french highway interchange.

While browsing Behance, a creative portfolio site for artists, I came across this poster created by Boris Gautier. I was captivated by the fact that it was indeed typography but I couldn’t initially read, or figure out what the poster was supposed to be representing. My eyes were immediately drawn to each of the letters, serving as points within the piece. From afar, they can be seen as individual points of interest, but as your eyes continue, lines are used to complete the letters and transition the eyes through each element down the poster. Lines are not only used to guide the eyes but also to create texture, giving the “points” dimension and scale. Each letter appears to be roughly the same size due to the height created by the texture of each letter. This technique of scaling  is also emphasized by plane. Because of the letters’  textures, weight, scaling, and shading techniques, the letters appear to be on different planes, imitating buildings and bridges. Shadows on the “ground” also help the letters have a 3 dimensional quality.  This is an interesting concept because the theatre is named after a french highway interchange running through a city. The color gradient also helps the eye travel down the poster by starting at the top left corner and ending at the bottom right, zigzagging the viewer each piece of information about the theatre. The colors used are both calming but also energizing giving life to the poster, giving it a very different feel than if it had just been done in black and white. Overall the poster gives the viewer a sense of balance between the information needed to get across for the reader to understand the purpose, while also providing excellent design choices, making it a very exciting and fresh poster. This balance is also emphasized by the semi-symmetrical balance, if one were to fold the poster into fourths, but has a nice sense of asymmetric balance because the color gradient outlining the poster and the viewers eye path.