The visual example that I chose was the book cover of Double Vision by Walter Abish. This piece caught my eye because it uses typographic elements in the context. The black circles on the cover are POINTS that help guide our eyes to read the cover from top to bottom. The circles range in different SCALE, the top circle is smaller in size than the one in the bottom. It helps the reader follow the circles down to read the text in between the two circular objects. The text is displayed in a horizontal manner in the center of the book. The book title reads “Double Vision” and the title is displayed twice in a reflective style. The style chosen for the title of this book makes it seem like there in an invisible line in between the reflection. It shows the variety of different elements used in this typographic book title. The cover also shows a good use of BALANCE, if you were to cut the cover in the middle in a horizontal way then it would ASYMETRICAL. There is good use of different sizes of texts and shapes to make a good balance. In the top half there is a small circle with medium sized text. In the bottom half, there is small text but a big circle. It evens out. There is a lot of NEGATIVE SPACE in this cover but it helps put everything in its place and allows it to flow smoothly. If there were more objects or text, it would have been busier and not as effective. There is no apparent use of PLAIN in this context but the two circles are aligned to create an invisible line in between but it isn’t as noticeable. This book cover is effective with a good use of lines, points, scale and balance.
