Broadsides- Marci Hohner

My broadside from the MASC collection embodies total immersion. The typefaces, their arrangement and alignment, and their contrast create the composition, imagery, and perceived message successfully and without actual illustration. The type is arranged to IMG_4267resemble some sort of informative poster, (I perceive it as specifically a WANTED poster) through simple use of typography. Though the words don’t form shapes, and negative space doesn’t present obvious secrets, the layout of the text is what is working effectively in this piece, and that is due to the total immersion technique. The words work together and become imagery rather than small pieces limited to the informative qualities of literal meaning. The poster is perceived as a whole, a shape, a recognizable piece. Without reading all the words (way too much text to be read by a simple passerby), the audience is still able to perceive meaning from this piece.

The major sections of text are divided by typeface contrast, like Victors piece from the reading, creating contrast and division as to make units. It allows the reader to take in the information in chunks, divided to fit with similar thoughts. Like Scheslinger says in the reading the text fits together like a puzzle to create a whole object, while aspects of it are divided and categorized by other visual features like typeface and size.

I appreciate text that works to create a whole, and was intrigued by this piece of work because of the successful yet simple use of words arrangement to create an entire feel and attitude, which like a warning poster, is a cautionary title to haze the freshmen and sophomores.

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