Total Immersion. “The text is an image and the image is a text.” This describes a situation in which the work does not exist in the same way if only the language is reproduced. Traditional roles of writer and designer are defied.
The Broadside I chose to analyze, “Racism Kills”, is a great example of total immersion as the text alone, ” Racism Workshop March 9 and 10…Racism Kills” alone seems incomplete and frankly weak in terms of the underlying message. The picture of a black man chained, and pierced with an American flag gets down to the core of the workshop while including imagery that suggests racism happens to all types of blacks (as the man is halfway in shadow which has an afro and a more Black Panther-like fist pose, while still chained). The striking image absolutely compliments the text and completely elevates the message and passion involved in what the broadside is trying to get at– attending a racism workshop and, consequently, ending racism in America.
