In this cover of InTouch magazine, the author used the transitional typeface Helvetica as the main font. One of the main reasons why I believe the author chose this font is because it is a font that has become known for its cleanliness, readability and straightforwardness. In order to catch an individual’s attention, magazines use many different elements of design, including emphasis, color, alignment, etc. In this case, I think that the author chose Helvetica to keep the text from blending in or negativley contrasting with all of the other elements that are on the page. As stated in the documentary by Wim Crouwel, the font is readable and straightforward; therefore, there is no confusion to the reader about what the text means. The author also put the heading to the main (Ellen and Prortia) at a larger scale then the other stories. This again emphasizes the importance of text; but at the same time it makes it more visually appealing because the size of the text fits with the size of the image.

Also stated in the documentary is that the typeface sets the mood/atmosphere. In this case I think that the bold, capital lettered font is like the magazine is screaming the text to the reader. The capital letters emphasize the importance of the information portrayed. Furthermore, in the documentary, Erik Speikerman mentioned that one of the reasons why he is not a big fan of Helvetica is because he feels as though the font has no rhythm or attitude because it has just become a default font to use. Nevertheless, I feel as though the author of this cover used the many colors, not only to grab the attention of the reader, but to also give the words/letters attitude.

The cover also has other families of typefaces that are more modern. The titles as well as some of the subtitles/ smaller text are not Helvetica. The ascender on the “l” in the word Bombshell, is slanted at the top. In addition, the title has a lower case “I” the size of a capital letter making it unique to the magazine.