This logo is for Post-it brand. The logo uses the Helvetica font which gives the logo a clean look. Since the background of the logo is colored sticky notes, the neautral text gives the logo a simple look. This makes it easier on the eyes for people to look at and immediately see the “Post-it” portion. Even though the text Helvetica was created in 1957 it still shows that the text is efficient because the Post-it brand is a very popular brand for sticky notes and everyone knows it. The width of a letter is very wide which gives a more eye popping look. The legibility of this typeface gives it an easy read and its simple and straight to the point. The scale of the letters are very large, if compared to the word “brand” in the logo. This helps the “Post-it” part seem more accessible to read. The “P” in “Post-it” seems larger in scale than the rest of the letters and it also seems bolded. Using Helvetica makes this logo appear very appealing to the eye because it’s large and clear. The type of classification of the lettering looks like humanist sans serif. Helvetica is very universal and many logos and companies use this text because of the simplicity and clean look it gives.