Designed: Albert Valencia
For: The Radio Disney Music Awards
http://creativeallies.com/creations/9wh3/contests/918/design-a-poster-for-the-radio-disney-music-awards

This poster was done by Albert Valencia and showcases a multitude of interactions with colors and how his rhetorical choices effectively represent the posters meaning. When we look at the poster, the two main colors that stick our are Orange and Blue, which are complimentary colors. The color interaction between the two of these colors give the poster balance. Orange being a secondary color while Blue being a primary color. There is a balanced contrast between the two when we look at how the distribution of colors are placed on the poster. The cascading blue on one side is equal in weight and size to the cascading orange on the other side. Hints that indicate the temperature of the poster would be the design of the palm trees which is often associated with summer, beaches, and sun. In addition to the hues of the colors themselves which indicate a warm temperature. The Blue hue moves from a lighter seafoam blue which can be seen at a lighter value or tint of blue. But then this recedes down into a low saturation of blue mixed in with the orange when combining the two tints. The logo of Mickey Mouse is outlined with bands of extremely tinted blues which progresses slowly into a tinted orange and then cuts off into white. When we’re looking at the intensity of the posters colors, the middle bands of the cascading blue and orange are sharp in hue. We can also note that looking at the bands of colors side by side, we can see that the colors intensify if we continue down the bands of colors when they started off a very tinted color. With the logo placed in the center with a strong bold blue color that outlines it, against the cream colored background, the logo’s boarder diminishes the background, making a clear statement between what is in the foreground and what is in the background.