The new Olive Garden logo is a good representation of a company trying to go in a new direction.  Other than the obvious logo change, they are also inputting large aesthetic changes to the decor and way of function to the remaining Olive Garden Restaurants.  In this visual representation however,  it is clearly pointed out that they are trying to go to a less rustic look.  One could call it a more abstract look just because of the new logos’ lack of nostalgia and old world Italia nature.  For starters there is no “sign” the text is posted upon, which already makes look less .  Another noticeable element of this new logo is how the olive branches are turned into graphic instead of drawing which gives it a whole new geometric look.  Also instead of the letter looking like swooping handwriting, it is obviously typeface that is manipulated slightly just to add excitement.  Overall it is a solid move for the massive restaurant chain.  Modernizing the label to give it a more geometric, abstract and clean look is what the logo industry is moving towards, especially in the restaurant business.  Another detail worth noticing is the changing of the words “Italian Restaurant” to “Italian Kitchen.”  This is intriguing because it seems as though Italian Kitchen would come off as more “homey” or “old timey”, like their organic first logo, however they went in that direction for the new logo.  Not sure what the idea behind that was but, it still ties in with simple modern font.  In conclusion, Olive Garden changed their logo for a more streamlined, modern and simple look.