Category Archives: figure-ground

Figure/Ground: Jacob Granneman

The revered FedEx logo. Quite possibly one of the most inconspicuous and famous uses of figure/ground, (positive/negative space). The multiple layers of interpretation are key to the designs success. I must admit, it took me many years of staring right … Continue reading

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Figure/Ground: Jennifer Wenning

The primary image I selected to use is Tang Yau Hoong’s work from a blog from 2013 about negative space illustrations.  The background color is orange, but then there are competing images of a couple of people boating on a … Continue reading

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Figure/Ground: Adam Pacheco

  Figure and ground, otherwise known as positive and negative space, is a key facet of digital photography. Graphic designers use this technique in order to stimulate the viewer’s perception of the image, in other words bring certain objects to … Continue reading

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Figure/Ground: Jonathan Martinez

The photo I chose uses figure and ground with the main structure of the visual. When I think of the concept of figure and ground, I typically think of a dual-meaning or double-edged sword regarding what is perceived within an … Continue reading

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Figure/Ground: Alex Hagen

The concept of figure-ground is the relationship between the positive and negative space in art. Our perception of images is determined by the edges of the subjects within them and is thus a very important aspect of graphic design. The concept … Continue reading

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Figure/Ground: Amanda Harle

Graphic created by Steph Scheerer for Halsey, for her tour, Hopeless Fountain Kingdom, last year. 2017. In “Graphic Design: The New Basics” by Ellen Lupton and Jennifer Cole Phillips, it talks about figure and ground being imperative to visual perception … Continue reading

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Figure/Ground: Travis Thomas

  The pattern that I have represented on the left side of the page is a great example of figure-ground ambiguity. If you pay attention depending on what color you choose as the foreground and the background the primary shape … Continue reading

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Figure/Ground: Samuel Jonsson

    Figure and ground are some of the most important concepts of graphic design and has been a tool for artists (like MC Escher) to develop intricate patterns. Think of figure and ground in terms of layers: the ground … Continue reading

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Figure/Ground: Lexi Day

Figure/ground is another form of giving the viewer multiple ways to view a design in either print, media, or business storefronts. Figure/ground also goes by another name, which is the Gestalt Principle. This is a technique where the whole of … Continue reading

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Figure/Ground: Jocelyn Urias Castro

Figure/Ground organization is a perceptual category that is a necessity for recognition of objects through an image. This organization can be used for different purposes, for example, I know some psychologists that use this kid of images where they need … Continue reading

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