Category Archives: 336 Spring 2018

Organic/Geometric: Abby Larson

This logo redesign for Sabra, a hummus company, is still very similar to the before image, but with some major and minor improvements. The old logo is much more organic than geometric, the stokes are less uniform and the line … Continue reading

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Organic/Geometric: Jacob Granneman

While observing the redesigned logos on the Brand New site, there exists a clear trend: simplicity. The ultimate goal for these modern redesigns is to simplify the old designs and sharpen the overall style. The most prominent way they accomplish … Continue reading

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Organic/Geometric: Samuel Jonsson

The first logo is natural and representational. A silhouetted Africa stands behind the name and purpose of the non-profit organization. It’s made very clear for the audience what the purpose of this logo is. It’s considered a natural design because … Continue reading

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Organic/Geometric: Alex Hagen

I chose this logo for the company “Nordwind Airlines” because of the striking design differences between the Before and After images of the company logo. This is an airliner based in Russia with a fleet of over 20 planes flying … Continue reading

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Organic/Geometric: Lexi Day

For this blog post, I have chosen to look at the old and new logo for the U.S Ski and Snowboard group and team. For the old logo, it was very plain and didn’t convey what the logo was about. … Continue reading

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Organic/Geometric: Caleb McEnderfer

Boodles rebranded their companies image in 2011 and that included changing the logo. The original logo was geometric and very straightforward in what their company was about, which is provide short- term loans and the logo has a kid dragging a … Continue reading

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Organic/Geometric: Jen Wenning

The logo/branding redesign I chose to go with is for Budweiser; the red is eye-catching and easily recognizable.  The original design for their canned product I would say is more geometric because of the way the design wraps around the … Continue reading

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Organic/Geometric: Joshua Murphy

The original brand is on the left side and the image is the old brand and the right side of the image is the new brand identity that Tusk has adopted created by The Partners. Right off the bat I … Continue reading

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Organic/Geometric: Kathleen Zimmerman

  Tusk Conservation Awards logo caught my eye immediately. I really liked the bright colors as well as the redesign since it reminded me of the pattern project we just finished. The Tusk Conservation Awards gives their awards to those … Continue reading

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Organic/Geometric: Jonathan Martinez

After viewing the newly designed logo, I felt that it seemed much more geometric based on the reading because of the straight lines and shape that it had compared to the old logo. We can see in the old logo … Continue reading

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