Color Interaction: Adam Pacheco

Cinzano

This is a poster I have in my apartment of a brand called Cinzano, which is a certain type of wine called vermouth.

I chose to use this image of a poster because of the peculiar usage of the red zebra. The author put a lot of emphasis on the center of the poster by using a bright red zebra with a darkly shaded background. The color usage in this photo is quite interesting in the sense that there are a lot of indications of the usage of hue, value and intensity. For one, the red zebra is made up of different tints of red, meaning that some areas are darker than others because other stripes on the zebra have the addition of some white, creating a variation of a red hue. These colors are clearly analogous as well as the analogous colors that make up the dark background. Although the picture doesn’t give the background much justice, the background consists of a somewhat ‘smokey’ effect through the use of soft variations of black and grey. The poster is darker towards the center, I think in order to place emphasis on the center of the poster like previously stated, and it is a more saturated variation of black/gray towards the borders. Because of the dark background, this gives the image very high contrast which is another key example of how to use color interaction in an effective text.

The man on top of the horse is also an example of high contrast in this text because the dark background against his skin and clothes. Again, this emphasis brings the viewers eyes to the center of the poster. Another effective use of emphasis used in this text is the use of bright yellow for the ‘Cinzano’ at the bottom of the poster. Because this is the only words in yellow text, this tells me that the author wants the viewer to distinguish this particular text from the rest of the poster. This being the brand, it makes sense that ‘Cinzano’ has emphasis placed on it.

Something else I noticed was that the author had a consistent theme of green, yellow, and red throughout his/her text. After looking at the color wheel, i noticed that red and green are complimentary colors and yellow sits close to green on the color wheel. Although it may not be an exact definition of complimentary colors, the author definitely shows a consistent usage of certain colors that go well with each other throughout the text.

This entry was posted in 336 Spring 2018, color interaction, Sample Posts by Students. Bookmark the permalink.

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